The IFG Brand

Overview

Company Name

Logo and Visual Identity

Create Email Signature

Download Full Brand Guide

 

Since 2007, The iFish Group, Inc. (IFG) has experienced continued growth and success.

We have developed strong relationships with our clients because we are committed to understanding how we can provide the best value to them. Over the years, we have refined our offerings to more closely align with our clients’ business needs, and have earned the reputation of being a trusted partner.

The company has evolved from a single consultant into a multi-divisional firm offering a broad range of IT solutions through services, products, and resourcing capabilities. We have also teamed with several business partners to broaden our opportunities and help us to ensure that we possess the expertise to get the job done right.

Making these changes was a thoughtful and strategic process – we are proud of our history and want to make sure that we continue to honor it.

 

Company Name

The iFish Group, Inc. will remain our legal company name for official documents and registrations. We will begin adopting IFG as the company’s accepted common/default name for non-legal documents. This change, together with the visual identity refresh, more accurately reflects who we are today and who we are working to become in the future. We already adopted the use of IFG, specifically in the narrative of our proposals, marketing materials, and correspondence. Now, it is official – the logo matches the name!

We will still tell the story about Frank’s passion for fishing and how this ties to our client commitment to educate and advise them. Our philosophy remains “Teach a man to fish, feed him for a lifetime”, and we will continue to apply this philosophy when working with our clients.

The process of evolving a brand involves many steps over time. Our goal is to make the transition as seamless as possible.

Effective July 15th 2018, we have adopted the following branding changes with the new visual identity:

• Full Legal Name: The iFish Group, Inc. (no change)
• Only Accepted Common/Default Use Name: IFG
• Line of Business Use: See Logo and Visual Identity

Top 

 

Logo and Visual Identity

Download Logo Package

The IFG logo is a serif typeface that is easy to read and set in lowercase, with the service line in a title case sans-serif for contrast. This makes the logo visually pleasing while still emitting a professional tone. Provide adequate clear space around the logo as shown below to ensure that it is visible and prominent in all communications.

The logo may be used in white over IFG colors. This logo is not to be altered in any way as this will distort the harmony and clarity of the logo unless in the instance of small print or for embroidery purposes. In this case, a weighted version of the logo can be used and must only be used in this instance.

Top 

Business Areas

IFG offers a collection of services providing prospective and current customers a focused approach to addressing their needs. By creating a logical brand system based on IFG’s main logo, colors have been used to help distinguish each line to support the different service line names. Below is a collection of all of IFG’s current offerings.

Color Specifications

This color palette has been enhanced to provide a more systematic approach when used across the brand. Do not deviate from the specified colors. Should additional colors be needed, use a tint or shade as outlined in this guide.

Each color consists of different values. Their use depends on whether the color will be printed, or displayed on a screen. For printed pieces, use the CMYK value. If colors must be reproduced exactly, use the PMS value. For electronic screen applications, such as television, computer, or mobile devices, use the RGB values listed. When specifying the color for websites, use the hex code.

Top 

Typography

As one of the most popular international sans-serif typefaces, Helvetica Neue has the objective and functional style which was associated with Swiss typography in the 1950s and 1960s.

Different weights of Helvetica Neue should be used to create contrast and hierarchy in typography.

For instances in which Helvetica Neue is not available, use Arial. Narrow versions of this font should not be used. Since Arial is a widely available font and installed on most computers, it is easily accessible.

Top